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Innovations:
Someone Has to Be the First
back Innovations: Someone Has to Be the First It was definitely also our openness to the new that made the small Upper Bavarian matchstick factory of the 19th century develop into an internationally operating brand-name company of the 21st century. HARO is and has always been way ahead of the times whichever way you look at it, whether with regard to the company or its products, or whether in a technical, ecological, social or creative respect. After 1950, for example, we were the first company in Germany to make engineered hardwood flooring actually marketable. While our parquet range initially fit on a standard A4 size page, the complete HARO range now takes up a good hundred pages. In the beginning of the 80s, we were the first company in the floor coverings industry to launch an advertising campaign in the German “Schöner Wohnen” home and lifestyle magazine. We have also been deeply committed to quality assurance right from the start. As said before, someone has to be the first.
Convincing Through Performance
 Logistics are a decisive competitive factor. We have invested much in transporting our goods in an economic and well-directed way and in ensuring a fast and smooth flow of goods. The Hamberger Logistics and Service Centre is a model of innovative technology, throughput, performance and efficiency in the industry.
Investing in the Future
 To optimise the production cycle not only from an economic, but also from an ecological point of view, Hamberger is operating a high-performance combined heating and power station. In a modern furnace unit, the waste wood is turned into heat for the production processes and heating facilities and into ecological power (thermal output from incineration 50 MW, power output 11.5 MW). In times of a growing shortage of resources, the Hamberger power station backs future-oriented renewable energies. |
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